Tips for Pre-Wedding Skin Care

You can hardly temper your excitement as the BIG day approaches, then why not spend the time with a priceless skin spa session to have a beautiful and spotless complexion for the great event. These are the main tricks that will help you in adding that amazing glow to your complexion and banish all the flaws you might have struggled with.

Preparing for a wedding especially if you have the main part in the script can be really exhaustive. More, not only your body but also skin might suffer due to tiredness and stress. However there’s still hope that for looking breath-taking even after all these busy days. Include a tiny extra skin care session into your schedule to eliminate all the flaws and skin problems that might ruin your day.

Choosing the dream dress and the chic accessories is just the first step towards success, when the veil lifts it would be ideal to spot a dashing bride rather than one who is struggling with her teen acne and other skin problems.

Consequently besides the traditional skin care rituals it is recommended to apply special and quick treatments that will restore the healthy and flawless look of the face. Being in the center can be pretty stressing if you are not totally pleased with your look. Instead of worrying to much skim through these emergency tips on how to follow a pre-wedding skin care.

Acne Problems

  • If you’re struggling with this unpleasant skin problem you might consider taking some preventions beforehand. This is the secret to avoid the aggravation of your state. The cosmetic industry offers you several treatments and methods on how to care for your acne. Facials as well as special creams can reduce the inflammation and banish blemishes. Some of them can act quickly to offer your skin a temporary soothing.
  • However if you would like to go for the guarantees results make sure you start dealing with acne beforehand. Experiment with the traditional homemade acne treatments as well as the more professional and medical ones.
  • Facial Peels

  • Facial peels were specially designed to add a naturally sparkling look to your complexion. Indeed these will both heal and refresh the skin. Eliminating the dead cells as well as toxins from your pores is their best asset.
  • There are several organic peels as well as cosmetic ones. Find the one that fits your skin type and feel free to apply it at least 2 per week.
  • If you forgot to pamper your skin with it weeks before the wedding you can still enjoy it on the morning or the day of the wedding before applying makeup.
  • Facial Hair Removal

  • Indeed it is a delicate subject, however some brides might still struggle with undesired hair around the lips or on other critical spots. The best way to eliminate the unpleasant sight of these is to appeal to the traditional and less painful facial hair removal methods.
  • Unfortunately in order to avoid any accidental inflammation or redness it is highly recommended to plan this session at least 2 weeks before the wedding. If you decide on having a chemical hair removal or laser hair removal it is advisable to follow several treatments that will guarantee the complete and efficient elimination of the unwanted hair.
  • Dark Circles

  • Dark circles and puffy eyes are the last thing brides would like to have on their wedding day. Indeed it is a more critical issue since the accumulated tiredness might caused them to become really prominent and almost definite. However besides masking them with makeup, you can also try out some natural remedies to banish the tiny bags under the eyes.
  • If you opt for a cosmetic and long-term treatment you’ll have to have it at least 2 weeks before the wedding. Fortunately there’s no need to use botox or other harsh chemicals to camouflage them, instead choose temporary methods or the power of herbs to make them disappear.
  • Jodie C

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    startup imageWhether your company is just starting out, just starting to turn a profit or already on the verge of an acquisition, as an entrepreneur you’ll be constantly evaluating the tools that will help get your business to the next stage.

    Even if the ink on the business plan isn’t dry yet, you want to be armed with the social media tools that will play an important role in company communication, product and brand promotions, and business development for your startup. Some of the tools in this list will be familiar, but it’s worth taking a moment to reframe how they might become power tools in a business context.

    10. Monitter

    monitter

    As an entrepreneur, you need to know what people are saying about your company as well as your competitors. Enter Monitter, a service that monitors Twitter mentions in real-time in a multi-column interface reminiscent of TweetDeck. Simply input a search term into a column, add or remove columns as desired, and get an automatically-refreshing picture of what people are saying about your brand or competing brands in your space.

    Pro Tip: By default, the Monitter interface is gray on black, which can be hard on the eyes. You can switch to a more typical color scheme by selecting the “light” theme in the menu at the upper right.

    9. YouTube

    youtube-zappos

    You already know about YouTube, but have you thought about how it could help your business? Could your product benefit from an awesome video walkthrough? Could your marketing strategy include a viral video strategy that gets you lots of exposure at relatively low cost?

    And now with Promoted Videos getting placement in AdSense units around the web, there’s even more incentive to think about leveraging social video as a brand exposure tool. If you can create interesting content that’s relevant to your brand or products, a positive visual association with your company can attract new interest, build company culture, turn inquiries into sales, and give back significant brand dividends over time.

    Pro Tip: The most obvious and frequent business use of YouTube is for marketing and advertising, but don’t overlook other ways in which your company can leverage YouTube. Visual walkthroughs and FAQs can be a great boon to customer service. Videos of you and your team giving public presentations, speaking at conferences or engaging with the media can establish and enhance your company’s reputation as a thought leader. And don’t forget the utility of private videos for use in executive and new employee trainings and recording company events; access can be shared with only the people who should be able to see each item.

    8. UserVoice

    UserVoice

    As a small business, it’s hard to juggle building and improving your products with supporting what’s already out there. That’s where UserVoice can help.

    From bug reports to feature requests, UserVoice can help track and manage the feedback of your users and customers. Not only does it assure your userbase that you care about what they have to say, but it can potentially leverage the best suggestions from the people who are actually using your tool or service. Since users can vote on the ideas of other users, you can start to get a picture of the most-requested features and fixes for your app or service to feed back into your products’ lifecycles.

    Pro Tip: You can also use UserVoice to get feedback on a limited release or beta version of a product by setting up a private forum or forums. You can send invites to specific email addresses, or limit your feedback to company-wide participants by restricting access by email domain.

    7. MailChimp

    mailchimp

    Most reports and punditry on the death of email are a bit premature. The good old fashioned mailing list is still a good way to maintain relationships with customers, especially when done well.

    The web-based mailing list manager MailChimp offers list management, tracking and analysis, and custom HTML templates for up to 500 subscribers and 3000 emails a month for free. Paid plans kick in at larger subscriber numbers. Featuring integration with WordPress, Twitter, Salesforce and more, MailChimp is the list manager of choice for an impressive list of heavyweights including Mozilla, Intel, Canon, Fujitsu, Staples and more.

    Pro Tip: MailChimp has a well-documented API that allows you to integrate the service with your own existing applications, tools, content management system or CRM solution. There’s a growing list of plug-ins already created for a number of platforms.

    [Disclosure: Mailchimp is a sponsor of Mashable]

    6. Get Satisfaction

    get-satisfaction

    Great customer support is important, but it can also be time-consuming and costly. Get Satisfaction aims to help by leveraging the strength of your user community and cutting down on repetitive support costs.

    Get Satisfaction provides a forum where your customers can get answers to questions, solutions to problems, and submit feature and new product requests. Those answers and solutions are stored and searchable over time, cutting down on support costs and building trust with your userbase.

    Used by small businesses and large popular brands alike, Get Satisfaction gets rave reviews for human customer service and helping to build communities around brands and products.

    Pro Tip: Embeddable widgets allow you to bring the conversation back to your own company’s site or even within your products themselves. Drop a searchable FAQ or a feedback tab or page right into your website or service to integrate the customer service experience right where your users need it.

    5. Twitter

    twitter-biz

    What would this list be without our favorite microblogging service? From best practices for brands to tips for executives to using Twitter for customer service, there’s no shortage of creative ideas for leveraging Twitter for your business.

    Even if you’re not in a technically-oriented industry, you’ll want to know which influencers in your domain are on Twitter and which of your potential clients and customers are there (hint: probably a bunch). You’ll want to wrap your head around hashtags for business, and more certainly check out Twitter’s own guidebook for businesses (as well as our own guidebook, of course!).

    Pro Tip: Try not to use Twitter as a purely broadcast medium; whether one person or several posts to your official account, make sure your company is listening and interacting as well as simply posting. Strive for authenticity in your company’s tweets and try to think of it as taking part in a conversation, not just another soapbox platform.

    4. Facebook

    facebook-new-page

    Facebook is the other social networking giant you’ll want to be sure your business has a presence on. It’s another powerful tool for building relationships, raising visibility for your brand, and targeting your customer niche.

    With a robust and relatively low-cost advertising platform, you can connect directly to the potential customers or clients who might want to know about you. Optimization tools help you fine-tune and target your ads more intelligently, and get detailed insight into who is responding to your ads.

    Pro Tip: Authenticity is key here too for maximum impact. With changes that made Facebook Pages more like personal pages, your brand’s home on Facebook is no longer relegated to fairly static profile information. Since the Wall Feed is usually the main point of entry for your fans and visitors, think of it as an opportunity to provide some sort of utility to your visitors, whether it be information, entertainment, or relevant expressions of your company’s culture and mission.

    3. Basecamp

    basecamp

    If you’re like most startups, you’ve got a heck of a lot going on. You need to keep on top of your projects and open loops, not just internally but with your clients, partners, and customers as well. That’s where a good project management tool comes in.

    Basecamp from 37signals is a great and cost-effective web-based tool for project management and collaboration. Featuring to-do lists, milestones for important due-dates, file sharing, blog-style messaging, wiki-style writeboards, time tracking, and integration with the excellent group chat product Campfire, basic plans for small businesses start at $24 a month.

    Pro Tip: Add extra functionality to your Basecamp environment or integrate it with your existing systems in the extras and add-ons department. For example if you use Freshbooks, you can even invoice your Basecamp projects via Freshbooks.

    2. LinkedIn

    linkedin

    From hiring to networking with cohorts and potential clients to participating in groups and question threads, LinkedIn is a powerful social network for entrepreneurs and business professionals of all stripes. It’s a great place to both discover and research potential job candidates (with a reported 75% of hiring managers using it over Facebook and Twitter), as well as both keeping up with and extending your network.

    Pro Tip: Although it’s not an overnight success solution, positioning yourself as an expert in the LinkedIn Answers domain(s) relevant to your business can be a great way to increase your authority and drive new interest to your business. Don’t underestimate the power of asking for advice here as well.

    1. Google Apps for Domains

    goog-apps

    Startup costs for outfitting an office with networking and computing equipment are staggering enough as it is without even taking into account the software and maintenance components. One area for adventurous entrepreneurs to cut costs in the latter department lies in the realm of typical office staples: email, calendaring and the office suites businesses typically need to use to prepare documents, spreadsheets and presentations.

    Instead of paying an IT staff to set up, host and maintain your own mail servers, Google Apps for Domains can handle custom email addresses at your own company’s URL. As an alternative to Microsoft Outlook worth considering, Gmail also integrates nicely with Google Calendar for your group calendaring needs.

    And whereas once Microsoft Office was one of your only choices in the office suites department, Google Documents now handles document, spreadsheet and presentation preparation with aplomb — all the while making it easy to share and collaborate with colleagues without having to email documents around or check items out of a central repository.

    Pro Tip: For the truly frugal, you can even opt for the totally free Standard Edition which includes basic Gmail, calendaring, Google Docs and Google Sites. Premier Edition will run you $50 per user per year, but increases user email storage to 25GB, adds more security features and guarantees you uptime and support.

    Series supported by Grasshopper

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    Sound more professional and stay connected with Grasshopper, the Virtual Phone System designed for entrepreneurs. Grasshopper works just like a traditional phone system, but requires no hardware to purchase – it’s all managed online or by phone. Callers reach you whether you’re in the office, on your cell, or at home.

    Get a toll free or local number, create extensions for employees, forward calls, get voicemails via email, and more – starting at only $9.95 a month.

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    Facebook Share Buttons ImageSharing content on Facebook hasn’t generally been as easy as it has been on Twitter. Part of Twitter’s advantage is just how easy it is to share from blogs and other websites.

    A lot of this has to do with the TweetmemeTweetmemeTweetmeme

    buttons, which are those TwitterTwitterTwitter

    buttons you see on MashableMashableMashable

    and elsewhere that count up how many retweets a webpage experiences. Facebook’sFacebookFacebook

    never really had an equivalent. Until now.

    Quietly the world’s largest social network has been working on a new version of Facebook Share, one that includes buttons that can count the amount of shares a specific article gets across Facebook’s vast platform. Today, they launch officially at 10:00 AM PT, though you’ve probably already seen them being tested on a few websites, including Mashable, during the last week or so.

    Installing the new Facebook Share buttons just involves adding a few lines of code – it’s actually one of the simplest implementations of Facebook Connect around. Once active, the live counter will check for the number of times your URL has been shared on Facebook. Facebook is also providing analytics for the Facebook Share buttons, including the number of shares, the number of “likes” for a story, the number of comments, and the number of clickbacks. The analytics are available via an API call

    It’s easy to see why publishers would add the official Facebook button – it can count shares that aren’t part of the public Facebook stream and it has advanced analytics (we love knowing how many comments we receive on our stories). For Facebook, it helps foster a community of sharing on its platform – something that Twitter has been taking in recent months.

    Now, if you want to try out the new Facebook Share buttons, all you have to do is click “share” on the Facebook button on the top left of this article. Tell us what you think in the comments.

    the response before it is sent.

    From the Team at WebWitches

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    SAN FRANCISCO -(Dow Jones)- In a move underscoring the escalating battle among Internet companies over what is known as social media, Google Inc. (GOOG) on Monday launched a tool that allows users to find postings from their friends as part of a Web search.

    Google Social Search, which is available starting Monday, includes relevant postings by colleagues, friends and selected media sources on feeds from Twitter Inc. and on blogs, as well as in broader Internet searches on its search engine. The Mountain View, Calif.-based company posted details of the new product on a blog.

    A search for a restaurant could generate not only official sites and mainstream media reviews, but also comments from friends or colleagues on a range of different blogs or social sites, if they had set up a profile that allowed their data to be searched.

    Social Search is being launched days after both Google and Microsoft Corp. (MSFT), Google’s main rival in Internet search, announced separate deals with start-up micro-blogging site Twitter Inc. Microsoft also announced a similar deal with Facebook Inc. to get access to its user information. Microsoft owns approximately 1.6% of Facebook, following a 2007 investment.

    San Francisco-based start-up Twitter, which lets users blast short messages from computers and mobile phones which are then displayed on their pages, has seen explosive growth until recently. Marketers are increasingly looking for ways to tap social media such as Twitter and Facebook for ways to better track trend-making topics and reach younger users.

    It wasn’t immediately clear how Social Search relates to the deal Google announced with Twitter. Google didn’t immediately respond to a request for comment.

       

    -By Jessica Hodgson, Dow Jones Newswires; 415-439-6455; jessica.hodgson@dowjones.com

       

    (END) Dow Jones Newswires

    October 26, 2009 17:41 ET (21:41 GMT)

    Copyright (c) 2009 Dow Jones & Company, Inc.

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    Google Reader Tips

    October 25, 2009

    Bing’s MSNBot Crawl Happy? | Main | Running Coupons On Google Maps Business Competitors

    I am a huge Google Reader, in fact, I might be one of the most active Google Reader users on the planet. So when they add features, I get a bit giddy. Yesterday, they added two features; an explore section and magic sorting.

    The explore section loops in “recommended” sources, which is an old feature, but also adds “popular.” Popular basically shows you what Google deems to be important RSS items on the web but personalized based on my reader and web history. So it shows me items I may have missed that are popular and likely to be on interest to me. I can tell you that most of the items in my popular section were not exactly of interest to me. But if I am ever bored (not likely) I may browse that section in the future. This feature does get better as you “like” and “share” items in Google Reader.

    Google Reader Explore

    The magic sorting is pretty neat, it basically sorts all your unread items in order of what they think would be most important to you. Like the previous feature, the magic sort gets better as you “like” and “share” items in Google Reader. I can see this feature being useful for many Google Reader users, but for me, I don’t mind going through the feeds in old-school chronological order – being that I have to go through every feed anyway.

    From the Team at WebWitches

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    New Keyword Ideas

    October 25, 2009

    Adding additional keywords to your campaign on a regular basis is very important to keep your campaign fresh and in motion with the market place. This sounds easier than it looks and after many months of optimising a PPC campaign, you can quickly run out of steam and find yourself duplicating keywords. Also, it is important that you stay focused on the products and services that you offer. You can sometimes find yourself going off on a tangent that once seemed relevant to your site.

    Below are some tips on generating new keywords:

    Google Keyword Suggestion tool:

    This tool is provided by Google and can be found in your AdWords Tool section or at: http://www.google.com/sktool

    These results are based on data generated from previous Google Searches. Remember that these are only suggestions; remember to keep your site, the products and services that you are advertising in mind and you don’t need to include them. Attracting a large volume of traffic to your site is all well and good, but only if it converts.

    AdWords Search Query Reports:

    These reports show most of the searches that resulted into at least one click on your advert. They’re very useful if you have a lot of broad matching in your campaign. You should aim to have the top main keywords on exact matching, this will also improve your Quality Score and reduce your CPC. You can also see what irrelevant traffic you pick up, increasing the size of your negative keywords, while reducing the number of irrelevant impressions.

    Google Insights:

    This is a very good tool for analysing the trends and patterns of your main keywords, but it also supplies you with addition information on breakout keywords and the percentage increase in searches over a period of a month.

    “Search related to: SEO”:

    If you search using Google’s home search page, at the bottom should be displayed any related searches.

    Site Search Analytics tracking:

    If your site has a site search box, enable the site search box tracking and insert the search parameter which can be found in the URL once you have searched for something. For example, if I searched for “My Search Term,” the URL produced on the Just Search site would be:

    http://www.justsearching.co.uk/search/search.php?query=My+Search+Term&submit.x=0&submit.y=0&submit=GO

    So the parameter to enter into Google Analytics would be “query”.

    The data produced from this will help you see what product are being searched for, helping you increase your keyword list and also helping in directing traffic to certain parts of your site. If many people are searching for a particular keyword, for example “PPC,” then you can come to the conclusion that the PPC section is difficult to find and that traffic coming to your site is PPC related.

    Philip Pollock
    PPC Account Manager

    From the Team at WebWitches

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    Filed under: Social Media Optimisation by Nick on October 23rd, 2009 @ 2:53 pm

    You may have seen the acronym ‘SMO’ floating around the net recently, often without any explanation of what it stands for. Social media optimisation, or SMO, has taken a couple of years to take off as a concept, but is now a term that is increasingly being mentioned in connection with SEO. This is because of the increasing awareness of most businesses of the need to branch out into social media networks as a part of their participation on the net.

    The term was coined in around 2006, and is commonly attributed to marketing writer Rohit Bhargava. It describes the methods in which social media networking can be used to promote your business. This usually, although not always, is a part of your general search engine optimisation campaign.

    The social media we’re talking about here is sites like Facebook, YouTube, MySpace and Twitter, as well as the various blogs and forums around the net. The idea is for a business to solidify its image on the net and build up a community. The term covers a broad swathe of online communications. You can now promote your business through RSS feeds, images and videos, news buttons, blogs, podcasts, forums and just about anything you can think of. The concept of viral marketing is closely linked to social media networking.

    Unlike traditional search engine marketing, social media optimisation has a dual focus. Not only does it aim to drive traffic to a site through the social media networks themselves, it also aims to boost a site’s ranking by garnering mentions all over the web. This is why social media optimisation is currently considered a smart way to optimise.

    Social media optimisation is important not just for your SEO strategy, but also for your business to manage its online reputation. As more people come to rely on the net for social interaction as well as a source for information, no business can guarantee that it can avoid bad reviews. Social media can be used to manage an online reputation by direct interaction with consumers. Participation in social media also allows a business to answer any bad reports directly, sending the message that it cares about consumer opinions and wants to build relationships.

    The downsides? Social media networking can take up a lot of time. Constant updates are the key to success, both with search engine attention and with the participants in your network. Some sites, such as Twitter, require daily or even hourly participation to really catch people’s attention. Furthermore, if you want to optimise your social media campaign properly, it’s a good idea to get the experts on board, which can also take time.

    You can pursue social media on your own, but it is important that your social media optimisation campaign meshes well with your search engine optimisation strategy. The idea is to create a single brand image that solidifies your company’s role in the social world of the net. Talk to our consultants at SEO Consult for advice on how to integrate social media optimisation into your strategy, and how to best pursue social media networking.

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    growth-1In the span of one up-and-down week, Twitter lost one of their most influential teen Twitterers in Miley Cyrus, and then almost immediately found new life in the tween market with the launch of the Twilight Twitter account. It may sound silly, but these 140 character pop culture dramas do matter to Twitter, because their US traffic is flat, and that’s a problem.

    At the Web 2.0 Summit earlier this week Twitter’s Co-Founder and CEO, Evan Williams, openly admitted that traffic has stalled in the US. He then went on to say that new features should help solve the problem. Likely not coincidentally, the very next day Twitter announced search deals with both Bing and Google. Those deals, coupled with the new Twitter Lists, and the roll out of location-aware tweets, make up what we deem to be Twitter’s trifecta traffic strategy. And we think it will work; here’s why.

    1. Search

    Bing Twitter

    Both Bing and Google have tapped Twitter to serve up real-time tweets as a part of search results pages. Bing’s product is already live, and while it’s a separate web page from the Bing.com homepage, it’s a really impressive web and Twitter search mashup, with constantly refreshing tweets.

    Soon Google too will include tweets as a part of the search experience, but their plan is to include tweets within the standard Google search experience. According to their blog post on the news, “the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you’ll find tweets from other users who are there and sharing the latest and greatest information.”

    Twitter’s inclusion in search results is likely to be the biggest driver of new and repeat traffic, period. Right now Twitter search tools are incredibly valuable, but they don’t expose mainstream audiences to Twitter. Google is the epitome of mainstream. It’s the first place most online users go when they want to find something on the web, it’s where they go to find products and breaking news stories, and now this mainstream audience will be exposed to real-time tweets matching their queries, which means a likely flood of new traffic and users for Twitter.

    2. Lists

    twitter-lists4

    Twitter is not your average social network. One study shows that the average Twitter user is a female in her late teens. She follows 20 – 50 people, with the same number of Twitterers following her back. Another study found that 10% of active users account for 90% of all tweets. And yet another study concluded that 24% of tweets are created by bots. Clearly, Twitter has an engagement and identity crisis on their hands.

    Thus far, Twitter would encourage new user participation via a hand picked list of recommended Twitterers (often referred to as the Suggested User List or SUL). Now, however, Twitter is ready to kill the SUL and provide something of even greater value: user-curated Twitter Lists.

    As we’ve detailed before, Twitter Lists, which are live for some users, enable users to create and name their own curated lists of Twitterers. Your lists are public by default, which means that anyone can check out who you’ve added to your topical lists, and the feature also makes it easy to see which lists you’ve been added to by other Twitter users. As our Editor in Chief, Adam Ostrow wrote, “This is essentially taking the whole concept of “Follow Friday” and building a killer feature around it.”

    As any addicted Twitterer knows, the key to Twitter becoming an integral part of your online life is reaching a threshold where you’re consuming interesting tweets and getting responses from others who read your 140 character opinions. Without that push and pull exchange, Twitter is absolutely meaningless.

    That’s why Twitter Lists will prove to be the key engagement tool. Lists will ensure that new users can immediately find other Twitterers who appeal to their tastes. Right now, seasoned Twitter users can create communities of their own, so engagement isn’t a problem, but Lists will brings the crafted community element to new users who may be initially trepidatious or confused about the point of Twitter.

    3. Location Aware Tweets

    nearby tweets

    Twitter has already started the application implementation process for attaching latitude and longitude to tweets, and has deployed the feature internally for testing. Ultimately, when it’s rolled out to the entire Twittersphere, all tweets from those who have opted-in will be location-aware. This could be huge for Twitter’s user retention issues, and also help with tackling traffic plateaus.

    If you’re using a GPS-enabled phone or browser-plugin, you can already send and receive location-aware tweets through third-party apps and leverage an around-me function to see who’s tweeting nearby. Once the lat/long features become ubiquitous, however, the value of location-aware tweets increases exponentially. The next time you’re in a new city and you launch Twitter, you could potentially see tweets from people in the same building, on the same block, or dining at the same restaurant, let alone just in the same city.

    With the right application or filter, location-aware tweets could be the secret sauce that helps brand new users really understand what Twitter is about and make it relevant to their offline lives. Just knowing there are thousands of Twitterers within a few mile radius of your present location may not mean anything, but being able to have a conversation on Twitter with someone who’s at the same movie as you could mean the difference between being a Twitter lover or a Twitter quitter.

    More Twitter resources from Mashable:

    6 Incredible Twitter Powered Art Projects
    HOW TO: Do Good on Twitter
    Top 5 Twitter Trends to Watch Right Now
    6 Gorgeous Twitter Visualizations
    10 Ways to Find People on Twitter

    Image courtesy of iStockphoto, Zemdega.

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    How Social Media Can Actually Work

    Posted by: on October 23

    William Faulkner once said that writing a novel is like trying to build a henhouse in a hurricane. Navigating the burgeoning nebula of social media—and actually leveraging it in your company’s favor—can feel the same way. Twitter, Facebook, and blogs are powerful channels, and some great new companies will emerge by making the most of these opportunities.

    The key to using them effectively is to remember that these channels are not strictly marketing tools; they are communication tools. Communication is an exchange, a two-way street that requires listening skills as much as it does sharing. Effective communication will help you unlock a more honest, more enthusiastic, and ultimately more loyal customer base. The question is: to use social media successfully to help your brand grow, will you step outside your communication comfort zone and really listen to what your customers say?

    Here are a few tips to help you get started:

    1. Ask provocative questions. There is a lot of noise out in the social media space. If you want to have an impact in these channels, you have to be relevant. Do this by asking provocative questions. For example, ask your Twitter followers about all the things that you do poorly. Customers enjoy the desire to hear tough, honest feedback.

    2. Spend as much time listening and responding as you do talking. Be a good date! Many companies use social media a lot like traditional “interruption-advertising.” Customers don’t like it, and it’s not particularly effective. Show your appreciation for your customers by listening to what they tell you through social media and then by responding to their comments. In terms of product development, listen to their suggestions and feedback, aggregate the opinions, and then make more informed decisions about strategy.

    3. Complement self-promoting with promoting others. Read an interesting tweet by someone else? Re-tweet from your corporate Twitter page. It will help propagate an interesting idea, and you’ll pop up on the original tweeter’s radar. Same goes for blogs. Take a moment on your own blog to introduce a peer’s post, then link back to his or her work. Paying it forward builds authenticity with your listeners and followers.

    4. Blend the personal and the professional. Most of your customers use social media for personal reasons, so it’s inaccurate to think that businesses are always totally welcome players in the social media world. Consumers are savvy; they want a well-balanced mix of salesmanship and personality. Find a happy medium between promoting your product and bringing variety to your social media efforts. The more interesting it is for you, the more likely it will be interesting to your customers.

    Andy Dunn
    CEO and Co-Founder
    Bonobos
    New York

    From the Team at WebWitches

    Tags: online google online ranking online seo online rank website traffic increase line seo seo courses seo training courses DIY SEO Basic SEO Forum SEO

    www.webwitches.com.au

    (I-Newswire) October 20, 2009 – “Twitter” is everywhere and it appears that almost everyone is at it. Pop-stars, Movie Stars and even Politicians are taking advantage of this free media. Why? Simply because, it gets a message across to vast numbers of people, instantly. A real gift to advertisers you would think. So why aren’t more businesses taking advantage of this phenomena? A new e-book “Twitter, Dynamic Traffic Strategies” produced by John Johnson of Stepping Stones Publications, completely de-mystifies the “technical” stuff allowing anyone to tap into the treasures of Twitter, enticing flocks of new visitors to your website.

    Traditionally businesses invest vast amounts of time and precious resources in cultivating a good reputation within their market, building an atmosphere of dependability and trust. An excellent marketing strategy, but it can take a long time to establish. The tremendous power of Twitter provides a dramatic shortcut in this process purely by its informality; allowing customers to quickly build a rapport with your brand. When your customers are happy they like to tell their friends about it and they use Twitter to pass on the message. At the same time they, your customers, are inadvertently cultivating “back Links” or “followings” to your site. Your customers are now “spreading the word” for you and the process starts to snowball.

    Twitter can drive traffic to your website and increase sales whether you are a major online retailer or a start up business selling simple products on your website.
    In minutes you can create and submit news releases to promote new products, announce a sale, respond to complaints, attract recruits, encourage feedback and exchange ideas with your customers. In short it has become the place to burnish your businesses reputation.

    Part of John’s philosophy is to “keep it simple”. He understands that, the jargon and technical lingo are not readily understood by everyone, as many publications assume. So he has produced this guide, Twitter Dynamic Traffic Strategies” with the novice in mind, enabling anyone to take advantage of Twitter as a marketing media. Additionally, for those who have yet to venture into the world of Twitter. John has included a FREE guide “Twitter for Fledglings” with this package.
    For further information go directly to www.haveinfo.co.uk.

    From the Team at WebWitches

    Tags: online google online ranking online seo online rank website traffic increase line seo seo courses seo training courses DIY SEO Basic SEO Forum SEO

    www.webwitches.com.au