Hints and Tips for those new to SEO

October 6, 2009

As you know, SEO refers to Search Engine Optimisation. It is the process of attracting traffic to your website to ultimately gain you profit. The process can seem a little daunting to newcomers, especially those who don’t come from a technical background.

Before you contact an SEO firm, you can do a bit of research into what your company would like to optimise, including:

• The keywords you want to appear in the search results for, 4-6 are generally focused on.
• Get a good indication of the traffic each word can achieve, this can be done using Google’s keyword tool and will help you pick the best keywords for your campaign. It will also give you an indication of how difficult top rankings will be to attain.
• Look at the trends of your keywords to gauge how they will grow over time. Google Trends and other services can give you an accurate indication of how your keywords have performed over the past few years, and a prediction of how they may fare in the future.

Now you have a good indication of what you want optimising, you can begin to look into other packages which all help with the overall effect of your campaign.

Blogs are one such service that can provide a great way of creating content for your website. This content allows your website to grow and provides useful information to the potential visitors you will gain.

A website redesign is another consideration to keep visitors on your website after the search engines have brought attention to your business. Converting these new visitors you gain through SEO to actual sales is an important factor towards increasing your profits.

From the Team at WebWitches

Tags: Increase traffic site Internet seo Online internet marketing Online ranking Online seo



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