New Keyword Ideas

October 25, 2009

Adding additional keywords to your campaign on a regular basis is very important to keep your campaign fresh and in motion with the market place. This sounds easier than it looks and after many months of optimising a PPC campaign, you can quickly run out of steam and find yourself duplicating keywords. Also, it is important that you stay focused on the products and services that you offer. You can sometimes find yourself going off on a tangent that once seemed relevant to your site.

Below are some tips on generating new keywords:

Google Keyword Suggestion tool:

This tool is provided by Google and can be found in your AdWords Tool section or at: http://www.google.com/sktool

These results are based on data generated from previous Google Searches. Remember that these are only suggestions; remember to keep your site, the products and services that you are advertising in mind and you don’t need to include them. Attracting a large volume of traffic to your site is all well and good, but only if it converts.

AdWords Search Query Reports:

These reports show most of the searches that resulted into at least one click on your advert. They’re very useful if you have a lot of broad matching in your campaign. You should aim to have the top main keywords on exact matching, this will also improve your Quality Score and reduce your CPC. You can also see what irrelevant traffic you pick up, increasing the size of your negative keywords, while reducing the number of irrelevant impressions.

Google Insights:

This is a very good tool for analysing the trends and patterns of your main keywords, but it also supplies you with addition information on breakout keywords and the percentage increase in searches over a period of a month.

“Search related to: SEO”:

If you search using Google’s home search page, at the bottom should be displayed any related searches.

Site Search Analytics tracking:

If your site has a site search box, enable the site search box tracking and insert the search parameter which can be found in the URL once you have searched for something. For example, if I searched for “My Search Term,” the URL produced on the Just Search site would be:

http://www.justsearching.co.uk/search/search.php?query=My+Search+Term&submit.x=0&submit.y=0&submit=GO

So the parameter to enter into Google Analytics would be “query”.

The data produced from this will help you see what product are being searched for, helping you increase your keyword list and also helping in directing traffic to certain parts of your site. If many people are searching for a particular keyword, for example “PPC,” then you can come to the conclusion that the PPC section is difficult to find and that traffic coming to your site is PPC related.

Philip Pollock
PPC Account Manager

From the Team at WebWitches

Tags: online google on line ranking online seo online rank website traffic increase line seo seo courses seo training courses DIY SEO Basic SEO Forum SEO

www.webwitches.com.au

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