Google Launches Google Social Search Amid Social-Media Battle

October 27, 2009

SAN FRANCISCO -(Dow Jones)- In a move underscoring the escalating battle among Internet companies over what is known as social media, Google Inc. (GOOG) on Monday launched a tool that allows users to find postings from their friends as part of a Web search.

Google Social Search, which is available starting Monday, includes relevant postings by colleagues, friends and selected media sources on feeds from Twitter Inc. and on blogs, as well as in broader Internet searches on its search engine. The Mountain View, Calif.-based company posted details of the new product on a blog.

A search for a restaurant could generate not only official sites and mainstream media reviews, but also comments from friends or colleagues on a range of different blogs or social sites, if they had set up a profile that allowed their data to be searched.

Social Search is being launched days after both Google and Microsoft Corp. (MSFT), Google’s main rival in Internet search, announced separate deals with start-up micro-blogging site Twitter Inc. Microsoft also announced a similar deal with Facebook Inc. to get access to its user information. Microsoft owns approximately 1.6% of Facebook, following a 2007 investment.

San Francisco-based start-up Twitter, which lets users blast short messages from computers and mobile phones which are then displayed on their pages, has seen explosive growth until recently. Marketers are increasingly looking for ways to tap social media such as Twitter and Facebook for ways to better track trend-making topics and reach younger users.

It wasn’t immediately clear how Social Search relates to the deal Google announced with Twitter. Google didn’t immediately respond to a request for comment.

   

-By Jessica Hodgson, Dow Jones Newswires; 415-439-6455; jessica.hodgson@dowjones.com

   

(END) Dow Jones Newswires

October 26, 2009 17:41 ET (21:41 GMT)

Copyright (c) 2009 Dow Jones & Company, Inc.

From the Team at WebWitches

Tags: online google on line ranking online seo online rank website traffic increase line seo seo courses seo training courses DIY SEO Basic SEO Forum SEO

www.webwitches.com.au

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: