3 Simple Ways to Repurpose Your Blog Posts for More Exposure
July 5, 2010
Both sites have been around for years, have millions of monthly visitors and are easy to use. Both have the option to upgrade a free account to a paid account so you can get faster approval and featured status, but you can get great exposure without the investment.
When you submit your content, you may want to tweak the title and make sure the content is not overly self-promotional. EzineArticles will reject articles with promotional links in the body.
You’ll also need to create an Author Resource box with contact info, a call to action and a link back to your blog or landing page.
Both sites give you the option to have links to your new articles syndicated to your social sites.
#2: Reformat for Document-sharing Sites
Document-sharing sites cater to those who want to share and read documents as PDF, Word docs or slides. Scribd, for example, has tens of millions of readers every month who read and download documents from the site. The advantage here is that you can embed links and images in your documents, unlike some of the article sites that don’t accommodate images.
Docstoc.com, another popular site, gives you the tools to sell your professional documents as well as give them away for free.
Again, it is super-simple to distribute your content. Copy your blog post into a Word doc; make sure it’s nicely formatted; add your author bio with a call to action and link(s) to your blog, site and/or free reports; then convert to PDF. Upload and you’re done.
A cool feature on some doc-sharing sites like Scribd, Docstoc and others, is the ability to embed your documents on web pages and blogs. This gives readers an easy way to share your content and again extend your reach to new audiences.
Scribd and other document-sharing sites let fans embed and share your content on their own sites.
Here are three more document-sharing sites:
#3: Record an Audio Version of Your Post
I’m seeing more and more bloggers create audio versions of their blog posts. This is not difficult to do and gives your audience an additional way to consume your wisdom.
Not everyone likes to read, so create a podcast and you extend your reach even further. There are dozens of podcast directories, and of course the heavyweight is iTunes.
About 13% (27 million) of U.S. Internet users listen to podcasts so this is an audience you don’t want to overlook. They may never find your blog, but they’re using iTunes to find content.
You don’t need to be a recording star to create a decent audio of your blog post. I recommend Audacity, for free recording software. You’ll need to host your mp3 audio files on the web and create a podcast feed. Some options are Podbean or Feedburner if you post the audio on your blog.
Once the podcast feed is created, submit it to iTunes (and any other podcast directory you wish). To submit to iTunes, go to the iTunes Store, navigate to the Podcasts directory, and click on the Submit a Podcast link.
The information you’ll need to have on hand when you’re ready to submit your podcast includes: title of your “show” (the collection of audio posts you’ll be creating from your blog), description, keywords, category, and if possible, a graphic image or logo for your show.
Once you have the podcast feed created and submitted to iTunes, then it’s simply a matter of recording each blog post. I suggest a two-step approach to distributing the audio: 1) add the audio to your blog post so people can read or listen on your blog as they prefer and 2) add to your podcast feed so people can download to their mp3 player and listen on the go.
Add an audio version of your blog post to reach a bigger audience.
TIP: when you record your blog post, make sure to add a call to action or invitation to visit your blog along with your name and URL of the blog.
Much of this work can be done by a virtual assistant, especially submitting your article/document to the various sites. You write and record the post, provide the info: title, description and keywords, then have your assistant do the formatting and submissions.
Articles, PDFs and audio posts each provide an opportunity for you to reach new audiences. Now you’ve got at least three more paths from high-traffic sites leading back to your home base.
How many ways are you leveraging your blog posts? These are just three examples. What other formats have you found to effectively repurpose and distribute your blog content? >
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